When your Magento Store is ready to sales then you should add Google Analytics to monitor your web site’s traffic and conversion ratio. Google Analytics is a free service of Google. Installing Google Analytics in Magento is so simple. If you want to add Google Analytics to your website, there is a nice way in Magento admin panel.
You can easily add Google Analytics from magento backend by some steps which are given below:
Step -1. First you need to sign up for your Google Analytics account here:
Step -2. Write down your Google Analytics account number since you will need it for the Magento configuration. e.g. – UA-xxxxxx-x
Step -3. Then Go: System -> Configuration Then selact Google API from under SALES of Left panel to configure the Google Analytics tracking.
Step -4. Now expand the “Google Analytics” section then select “Yes” form dropdown in Enable field and enter your Account Number in the Account Number field.
Step -5. Now Save the configuration by click on the “Save Config” Button and you’re done.
Note: It may take a few times to track and verify your web-store. To confirm about Receiving Data from your website, you can check the Tracking Status from your Google Analytics profile page.